SIXT

SIXT is a brand known for its bold attitude, premium service, and unmistakable visual identity. The brief challenged us to bring that energy into the physical experience at airport locations — high-traffic, high-stress spaces where brand clarity and emotional impact matter most.

We approached the redesign with two key goals:
1. Elevate the customer experience by creating intuitive, high-impact environments.
2. Translate the brand's bold digital voice into a tactile, spatial language.

The revamped stores feature sharp architectural lines, immersive use of SIXT’s iconic orange-and-black palette, and dynamic lighting that emphasizes flow and speed, echoing the energy of travel and movement. Wayfinding and touchpoints were streamlined to reduce friction and reinforce the sense of premium efficiency.

The result: a bold, cohesive brand space that transforms routine car rentals into memorable brand encounters, making sure customers don’t just rent a car, they Rent THE Car.