branding • advertising • design
WE ARE
creative
goods
Born from a different way of doing things, we see clients as partners and their goals as our own.
We dive deep into every aspect of a business to craft ideas, design, and strategies that build lasting value.
We’re collaborators invested in growth, a collective of thinkers and makers who treat every challenge as our own.
Creative Goods Team
Co-founder.
ECD and Strategy Lead
Executive Creative Director and Brand Strategist recognized for helping brands find their voice and create meaningful connections through creativity, strategy, and cultural insight.
After more than a decade honing her craft across leading agencies in Latin America, Carolina became a creative lead at Mother and The Community, where she led campaigns for Nike, Stella Artois, Converse, and Corona, brands that taught her the power of cultural relevance, design, and storytelling to shape genuine emotional connections.
She later joined Ogilvy, leading creative development for KFC, Starbucks, American Express, IKEA, and Red Stripe, crafting integrated campaigns that blended strategic rigor with creative excellence. As Executive Creative Director at CCOM, she guided a multidisciplinary team of writers, art directors, designers, and digital strategists in developing brand platforms for Florida Power & Light, Toyota, NuScale, and Concacaf, always championing ideas that drove both emotion and measurable impact.
Most recently, as Executive Creative Director at Latino Media Network (LMN), Carolina led brand, content, and digital strategy, repositioning a network of radio stations at the heart of their communities, driving growth in audience engagement, ratings, and revenue across major U.S. markets.
In 2024, she co-founded Creative Goods, an independent agency born from years of experience leading teams and building brands across categories and markets. Creative Goods partners with clients from a deep understanding of their business to create brands and campaigns that truly connect with people. Through a network of collaborators across the U.S. and South America, the agency delivers world-class creative and strategic solutions with the agility and cost-efficiency of a boutique model.
Creative Goods Team
Co-founder.
Head of Art & Design Studio
A versatile creative professional whose career spans roles from Art Director and Designer to Head of Art, showcasing his dedication to visual storytelling, design excellence, and innovation.
His journey began in the fast-paced world of advertising, where he developed a sharp eye for detail and a passion for crafting compelling visual narratives. Over the years, Guido’s ability to merge creativity, strategic thinking, and design craft, always with a touch of wit and humanity, set him apart and led him to leadership roles in some of the most respected creative environments.
As Head of Art at DDB and GUT, he played a key role in creating memorable brands and campaigns for clients including Popeyes, Philadelphia, Stella Artois, Welch’s, McDonald’s, and Miller Lite. His work is characterized by a balance of strong conceptual thinking and refined execution, always elevating the visual language of the brands he leads.
He later joined Inter Miami CF, where he helped craft and lead the club’s brand presence across social media and communications, translating the team’s identity into powerful visuals that connected with both local fans and global audiences.
Today, Guido is the co-founder of Creative Goods, an independent agency that blends strategic thinking, creativity, and design to help brands connect with people in more meaningful ways. He continues leading forward-thinking projects that bring together creativity, culture, and design to redefine contemporary brand storytelling.
Creative Goods Team
Executive producer
A Senior Integrated Producer and Executive Producer with over 20 years of experience leading global campaigns for top-tier brands across Latin America, the U.S., and Europe. Known for his ability to bridge creativity and production excellence, Andrés has managed multi-channel projects, from broadcast and digital to experiential, overseeing cross-functional teams of up to 100 members and productions with budgets exceeding $1.5 million.
Throughout his career, he has produced major campaigns for brands such as Coca-Cola (including 11 years across LATAM and Caribbean markets), KFC, American Express, IKEA, and Dove, consistently delivering creative excellence while optimizing resources, timelines, and quality. His leadership spans creative and art direction, production strategy, and vendor negotiations, achieving cost efficiencies of up to 20% while maintaining uncompromising standards of craft.
Today, Andrés is the Lead of Production at Creative Goods, where he oversees all aspects of production across design, content, and brand campaigns. His role brings together his global experience and his passion for collaboration, ensuring that every project reflects Creative Goods’ commitment to creativity, efficiency, and impeccable execution.
Trilingual in Spanish, English, and Portuguese, Andrés holds diplomas in Film & TV Production (NYFA) and Marketing (Wharton), in addition to a Law degree from Universidad de Belgrano and a Bachelor’s degree from Universidad del Salvador.
Our Philosophy
We founded Creative Goods on a guiding philosophy: we don’t work for brands, we work with them.
Born from a different way of doing things, we see clients as partners and their goals as our own.
We dive deep into every aspect of a business to craft ideas, design, and strategies that build lasting value.
We’re collaborators invested in growth, a collective of thinkers and makers who treat every challenge as our own.
How We Work
Creative Goods is modular by design.
Instead of large teams and slow layers, we build the right structure around each client, engaging our network of specialized partners across the U.S. and South America to deliver world-class creativity, strategic depth, and production efficiency.
We value collaboration and transparency above all. Every conversation has purpose, every meeting has an agenda, and every step moves us forward.
It’s how we protect your time, your investment, and your trust.
What We Do
We help brands grow, whether they’ve been around for decades or are just getting started.
For established brands, we optimize performance through strategy, creativity, eCommerce, digital ecosystems, content, social media, and design.
For emerging brands, we define identity, voice, and positioning, building from the ground up to ensure every message, pixel, and experience works together toward measurable growth.
Every project begins with discovery sessions and brand workshops, not to show off slides, but to listen, challenge, and align. We turn those conversations into tailored, insight-driven solutions that connect emotion with execution.
Why It Works
Because we see clients as partners, not projects.
Because we believe that creativity should move both hearts and numbers.
Because when strategy, design, and storytelling work together, brands don’t just grow; they matter.
At Creative Goods, we don’t just make things look good; we make them work beautifully.
Services
We turn business insights into creative direction, defining positioning, voice, and purpose to guide every move a brand makes.
From identity systems to full visual worlds, we craft design that builds recognition, emotion, and long-term value.
Ideas that travel, connecting brands and audiences through work that’s culturally relevant, strategically grounded, and impossible to ignore.
We bring ideas to life with precision, agility, and craft, managing every detail from concept to delivery across channels and formats.
We create ecosystems that perform, blending storytelling, content, and experience to connect brands with people in meaningful ways.
Where creativity meets conversion. We build digital storefronts and customer journeys that elevate experience and drive measurable growth.
