branding • advertising • design
SOMOS
creativo
bienes
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Equipo de productos creativos
Fundador
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Equipo de productos creativos
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Equipo de productos creativos
Executive producer
A Senior Integrated Producer and Executive Producer with over 20 years of experience leading global campaigns for top-tier brands across Latin America, the U.S., and Europe. Known for his ability to bridge creativity and production excellence, Andrés has managed multi-channel projects, from broadcast and digital to experiential, overseeing cross-functional teams of up to 100 members and productions with budgets exceeding $1.5 million.
Throughout his career, he has produced major campaigns for brands such as Coca-Cola (including 11 years across LATAM and Caribbean markets), KFC, American Express, IKEA, and Dove, consistently delivering creative excellence while optimizing resources, timelines, and quality. His leadership spans creative and art direction, production strategy, and vendor negotiations, achieving cost efficiencies of up to 20% while maintaining uncompromising standards of craft.
Today, Andrés is the Lead of Production at Creative Goods, where he oversees all aspects of production across design, content, and brand campaigns. His role brings together his global experience and his passion for collaboration, ensuring that every project reflects Creative Goods’ commitment to creativity, efficiency, and impeccable execution.
Trilingual in Spanish, English, and Portuguese, Andrés holds diplomas in Film & TV Production (NYFA) and Marketing (Wharton), in addition to a Law degree from Universidad de Belgrano and a Bachelor’s degree from Universidad del Salvador.
Our Philosophy
We founded Creative Goods on a guiding philosophy: we don’t work for brands, we work with them.
Born from a different way of doing things, we see clients as partners and their goals as our own.
We dive deep into every aspect of a business to craft ideas, design, and strategies that build lasting value.
We’re collaborators invested in growth, a collective of thinkers and makers who treat every challenge as our own.
How We Work
Creative Goods is modular by design.
Instead of large teams and slow layers, we build the right structure around each client, engaging our network of specialized partners across the U.S. and South America to deliver world-class creativity, strategic depth, and production efficiency.
We value collaboration and transparency above all. Every conversation has purpose, every meeting has an agenda, and every step moves us forward.
It’s how we protect your time, your investment, and your trust.
What We Do
We help brands grow, whether they’ve been around for decades or are just getting started.
For established brands, we optimize performance through strategy, creativity, eCommerce, digital ecosystems, content, social media, and design.
For emerging brands, we define identity, voice, and positioning, building from the ground up to ensure every message, pixel, and experience works together toward measurable growth.
Every project begins with discovery sessions and brand workshops, not to show off slides, but to listen, challenge, and align. We turn those conversations into tailored, insight-driven solutions that connect emotion with execution.
Why It Works
Because we see clients as partners, not projects.
Because we believe that creativity should move both hearts and numbers.
Because when strategy, design, and storytelling work together, brands don’t just grow; they matter.
At Creative Goods, we don’t just make things look good; we make them work beautifully.
Cosas que hacemos
Transformamos la información empresarial en dirección creativa, definiendo el posicionamiento, la voz y el propósito para guiar cada paso que da una marca.
Desde sistemas de identidad hasta mundos visuales completos, creamos diseños que generan reconocimiento, emoción y valor a largo plazo.
Ideas que viajan, conectando marcas y audiencias a través de un trabajo culturalmente relevante, estratégicamente fundamentado e imposible de ignorar.
Damos vida a las ideas con precisión, agilidad y maestría, gestionando cada detalle desde el concepto hasta la entrega a través de diversos canales y formatos.
Creamos ecosistemas de alto rendimiento, combinando narración de historias, contenido y experiencia para conectar marcas con personas de manera significativa.
Donde la creatividad se une a la conversión. Creamos escaparates digitales y recorridos del cliente que mejoran la experiencia e impulsan un crecimiento medible.
